Understanding telecom needs amongst female customers Sector- TelecommunicationsBusiness Practice- Market understanding The Need To revisit the female segment in order to better understand the voice and data requirements of various sub-segments within females such as teenagers, homemakers, working professionals, new mothers etc. Our Approach A qualitative research study with females to understand various sub-segments among…
Brand image & equity assessment among banking customers Sector- Banking Business Practice- Brand & CommunicationThe Need Understand the current brand image among customers in a competitive context Our Approach A Qualitative Brand Equity Research among different types of banking customers to understand how client brand is positioned in relation to its key competition on aspects…
Research to assess financial literacy among Youth customer segment Sector- Banking Business Practice- Innovation & Product DevelopmentThe Need Explore the scope of creating awareness about financial education and its importance to premier youth. Also assess feedback on youth banking propositions. Our Approach An exploratory qualitative research study among youth to understand their attitudes and behaviour…
Evaluate the potential for new concept around Organic Milk Sector- FMCGBusiness Practice- Innovation & Product DevelopmentThe Need To test the new product concepts of Organic Dairy milk Our Approach A Qualitative concept testing study to evaluate the new concepts around organic milk. Two distinct concepts were tested among their target customers. Design: Focus Group Discussions…
Stakeholder satisfaction measurement by the Tourism authority Sector- TourismBusiness Practice- Customer Satisfaction / Voice of Customer / Stakeholder SatisfactionThe Need The Tourism Authority was established in 1996 with the objective of promoting commercial and tourism activities in the one of the key emirate through various events and activities, and promoting the emirate at local, regional…
Customer experience management research among banking customers Sector- BankingBusiness Practice- Customer Satisfaction / Service Quality / Voice of Customer / Customer Engagement / Customer ExperienceThe Need This UAE bank recognizes the importance of understanding customer needs and to improve services. The final aim for the bank is to deliver best in class customer experience. In…
Voice of customer & service quality research among banking customers Sector- BankingBusiness Practice- Customer Satisfaction / Voice of Customer / Customer EngagementThe Need This UAE bank recognizes the importance of understanding customer needs and to improve services. The final aim for the bank is to deliver best in class customer experience. In the pursuit of…
Proposition development for personal finance & home finance Sector- BankingBusiness Practice- Innovation & Product Development (IPD), Qualitative & Conjoint led Quantitative researchThe Need A core banking product in a fiercely competitive market has become largely generic and undifferentiated – driven mainly by price. The client wanted to cut through the clutter, enable the initiation of…
Proposition development for a residential property Sector- Real EstateBusiness Practice- Product Development & Pricing, Conjoint MethodologyThe Need To determine the most viable configuration of residential property options based on consumer preferences for a host of features & attributes in a heritage location in Saudi Arabia Our Approach A quantitative research design consisting of Conjoint Analysis…
Product proposition development for personal banking Sector- BankingBusiness Practice- Innovation & Product Development (IPD), Conjoint MethodologyThe Need The Need To develop a competitive offering for the Personal Banking portfolio that will entice prospective customers and retain existing customers Our Approach A holistic research involving Qualitative insight generation phase followed by Conjoint model to help the…