Strategy = Direction + Speed. We bring FOCUS on the future AND work with clients to MEASURE what's important and ACHIEVE goals.We have an bias for action and implement tools to provide insights and build capabilities that are the bedrock of a sustainable advantage. So we achieve...Together.
Ibrahim Zahran brings in over 20 years of experience in field management in Saudi Arabia.
Ibrahim has served as Qualitative research head for a leading research agency in KSA for nearly 9 years. He has wide experience of working in the Middle Eastern markets for both Qualitative as well as Quantitative projects.
Ibrahim has moderated over 900+ FGD’S, 1200 + IDI’S and Diads
He handles studies covering all methodologies i.e. face to face interviews, central location tests, auto labs, mystery shopping, mystery calling, focus groups, in-depth interviews, couple interviews, home visits, CATI interviews, CAPI interviews etc. across various nationalities and sectors inside and outside Kingdom of Saudi Arabia.
Ibrahim serve as primary source of contact for fieldwork quality management and rendering manpower resource management across KSA.