Strategy = Direction + Speed. We bring FOCUS on the future AND work with clients to MEASURE what's important and ACHIEVE goals.We have an bias for action and implement tools to provide insights and build capabilities that are the bedrock of a sustainable advantage. So we achieve...Together.
Afaf has been working with 4SiGHT since 2012. Before joining 4SiGHT she was working with leading international agencies in Saudi Arabia.
Afaf is in-charge of managing fieldwork for qualitative research and is recognized as one of best moderator for qualitative FGD and ID’s.
Afaf has moderated over 50 FGDs, 350 IDIs and 90 + Home visits across various nationalities and sectors in Saudi Arabia.
She has done her business administration from Egypt and is a good communicator in English and Arabic.