Strategy = Direction + Speed. We bring FOCUS on the future AND work with clients to MEASURE what's important and ACHIEVE goals.We have an bias for action and implement tools to provide insights and build capabilities that are the bedrock of a sustainable advantage. So we achieve...Together.

DUBAI Office
  • Address:4SiGHT Research & Analytics
    Office 201
    SABA Tower 1,
    Jumeirah Lakes Tower (JLT),
    Dubai, UAE
  • Phone:+971 4 4548601
  • Address: Office 3 & 4, 1st Floor,
    Sercon Building 10, Olaya,
    Mousa bin Nusair Street,
    Riyadh, KSA
  • Phone: +966 11 4507622
  • Address:4SiGHT Research & Analytics
    Al Eqtessad Building, 5th Floor
    King Fahad Road (Sitteen Street),
    After Al Falak Roundabout (North),
    Jeddah, Saudi Arabia
  • Phone:+966 12 6903389
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Anand Nigam

Managing Director, Jeddah

Founding member of 4SiGHT, an MBA marketing with over 18 years of experience in insights and market research including leadership positions at various places. Anand has worked with leading research agencies for 8 years as well as worked on the client side heading insights and research department for over 5 years before starting 4SiGHT in 2011.

Anand has handled both strategic as well as tactical research projects across diverse industry sectors covering Finance & Banking, IT & Telecom, FMCG, Dairy, Retail, Media, Pharma, Lubricants and Travel & Tourism.
Anand has hands on experience of different consumer insights generation techniques (both quantitative & qualitative). Type of projects handled include usage and attitude studies, motivational research, brand and advertising tracking, shoppers research, choice modeling, ad pre-testing, concept and product testing, customer satisfaction, mystery shopping.
Anand has worked with large multinational and regional companies with their operations and research requirements spanning across multiple countries covering India, UAE, Saudi Arabia, Oman, Pakistan, Bahrain, Qatar, Kuwait, Yemen, Jordan, Lebanon, Syria, Egypt, Iran, Turkey and Sudan.