Brand Authenticity and Inclusivity

Brand Authenticity and Inclusivity : Future Growth Engines An authentic brand has principles, moral values and helps us be true to ourselves. I was first made aware of the growing relevance of Brand Authenticity years ago, by a close dear friend and eminent Digital Marketing professor at NYU, Ms. Sharma. Then, the world had come…

The Return of the Product

The Return of the Product (Experience) Reconnecting with consumers through the product experience Did you ever play a Fender guitar, drive a Ford Mustang GT, listen to music on an  iPod or shop in a H&M store? These are some of the high intensity brand experiences we heard from studies on how people around the…

The Rise of the Responsible Consumer

The Rise of the Responsible Consumer. A ‘reset’ button for all of us COVID-19 has had a dramatic impact on our lives as consumers and shoppers. In just a few months, the pandemic has in many ways made us ‘reset’ our attitudes, behaviors and purchasing habits, many of which will ‘stick’ in post-pandemic times.  …

Developing a 5-year Network Expansion strategy for a large business group in the UAE

Developing a 5-year Network Expansion strategy for a large business group in the UAE Sector- Automobile, Construction Machinery, Real EstateBusiness Practice- Business Consulting*The Need The client is one of the largest business groups in the UAE with interest in multiple industries. The client’s challenge was to develop a network expansion strategy for the next 5…

Estimating the market potential for Lubricants in the UAE for Auto and non-auto applications

Estimating the market potential for Lubricants in the UAE for Auto and non-auto applications Sector- Automobile, Industry (manufacturing)Business Practice- Business Consulting*The Need Client distributes and markets a range of high-quality lubricants in the GCC region for decades. Client wanted to gain in depth understanding of the lubricants market size by segments, and to identify opportunities…

Market sizing and Network Assessment for the Construction Equipment in the UAE

Market sizing and Network Assessment for the Construction Equipment in the UAE Sector- Earth-moving & Construction EquipmentBusiness Practice- Business Consulting*The Need Client, a large conglomerate in the GCC region wanted to estimate the market size, competition landscape, and market growth opportunities for earthmoving & construction equipment. Our Approach An extensive study was conducted involving interviews…

Store visibility impact assessment research

Store visibility impact assessment research Sector- Food retail, Shopping MallsBusiness Practice- Brand & Communication, Shopper & RetailThe Need A world leading ice cream brand launched a store in one of the largest malls in UAE. Despite having a premium location, the store was having difficulties generating traffic and sales compared to other stores within the…

Communication routes evaluation research

Communication routes evaluation research Sector- Banking & FinanceBusiness Practice- Brand & Communication, Brand PositioningThe Need The client has a relatively strong brand in the UAE but relatively low market share. Through their communication they aim to establish a brand positioning that demonstrates a clear point of view, makes the brand meaningful and relevant to their…