Brand Authenticity and Inclusivity

Brand Authenticity and Inclusivity : Future Growth Engines An authentic brand has principles, moral values and helps us be true to ourselves. I was first made aware of the growing relevance of Brand Authenticity years ago, by a close dear friend and eminent Digital Marketing professor at NYU, Ms. Sharma. Then, the world had come…

The Return of the Product

The Return of the Product (Experience) Reconnecting with consumers through the product experience Did you ever play a Fender guitar, drive a Ford Mustang GT, listen to music on an  iPod or shop in a H&M store? These are some of the high intensity brand experiences we heard from studies on how people around the…

The Rise of the Responsible Consumer

The Rise of the Responsible Consumer. A ‘reset’ button for all of us COVID-19 has had a dramatic impact on our lives as consumers and shoppers. In just a few months, the pandemic has in many ways made us ‘reset’ our attitudes, behaviors and purchasing habits, many of which will ‘stick’ in post-pandemic times.  …

Store visibility impact assessment research

Store visibility impact assessment research Sector- Food retail, Shopping MallsBusiness Practice- Brand & Communication, Shopper & RetailThe Need A world leading ice cream brand launched a store in one of the largest malls in UAE. Despite having a premium location, the store was having difficulties generating traffic and sales compared to other stores within the…

Communication routes evaluation research

Communication routes evaluation research Sector- Banking & FinanceBusiness Practice- Brand & Communication, Brand PositioningThe Need The client has a relatively strong brand in the UAE but relatively low market share. Through their communication they aim to establish a brand positioning that demonstrates a clear point of view, makes the brand meaningful and relevant to their…

Diagnostic packaging impact assessment research

Diagnostic packaging impact assessment research Sector- FMCG, Food productBusiness Practice- Market Understanding, Shopper & RetailThe Need A brand of fresh food was losing shares in a segment where they have been the market leader. Despite the introduction of a new packaging design, the brand continued to lose share to competition. To arrest this, the client…

Packaging revamp research

Packaging revamp research Sector- FMCG, TobaccoBusiness Practice- Innovation & Product DevelopmentThe Need Based on past research, the client recognized an opportunity to modernize packaging among their target group. New pack options were to be designed to incorporate the brand vision & help streamline portfolio design. Our Approach Digital Immersions were first conducted to understand current…

Shopper interventions research at the Airport Duty Free using Eye Tracking

Shopper interventions research at the Airport Duty Free using Eye Tracking Sector- Beauty CareBusiness Practice- Shopper & Retail, Beautycare, Eye Tracking, Behavioral ScienceThe Need Shopping in malls and online is different from duty free. The interventions, needs and expectations associated are different. There was a need to cater to locals and visitors alike in Dubai…

Comparing Total Cost of Maintenance (TCM) at Dealer Service Center vs Independent Workshops

Comparing Total Cost of Maintenance (TCM) at Dealer Service Center vs Independent Workshops Sector- AutomotiveBusiness Practice- Market Intelligence, Mystery Shopping, After Sales PricingThe Need Competitive vehicle maintenance cost (including parts and service) helps in creating an overall positive vehicle ownership experience, which is critical in customer retentions and acquisitions. Towards this client wished to assess…

Spare Parts Price Comparison – OEM, OES and IAM Parts

Spare Parts Price Comparison – OEM, OES and IAM Parts Sector- AutomotiveBusiness Practice- Market Intelligence, Mystery Shopping, After Sales PricingThe Need Competitive vehicle maintenance cost (including parts and service) helps in creating an overall positive vehicle ownership experience, which is critical in customer retentions and acquisitions. Towards this client wished to assess price competitiveness of…