Strategy = Direction + Speed. We bring FOCUS on the future AND work with clients to MEASURE what's important and ACHIEVE goals.We have an bias for action and implement tools to provide insights and build capabilities that are the bedrock of a sustainable advantage. So we achieve...Together.
Equally as important as keeping a pulse of your customers, though, is keeping an even closer eye on the actions of your competitors. Market Intelligence, is an important part of knowing how your own business fits into the market and how you can better meet customers’ needs.
Gathering market intelligence includes monitoring your competition’s advertising related to new launches, campaigns, promotions and offers. It also offers a unique insight about competition’s products, their features and benefit propositions, pricing, etc.
These when complimented with other secondary reports on country demographics,consumer trends, new category developments, policies, etc. enables the marketer to make informed and smart decisions.4SiGHT offers an innovative web based market intelligence tool,Market Connect, which equips a marketer with monitoring of competitive advertisements from print media and a library of secondary reports allowing the user input into their customer centric strategies.
Currently, Market Connect offers market intelligence for Banking,Automotive and Real Estate categories for UAE market.Market Connect is a scalable platform with scope to build client customized requirements.4SiGHT is already planning to add few relevant modules within the existing platform, like a Product level Market Scan (Credit Card, Personal Loan).