Strategy = Direction + Speed. We bring FOCUS on the future AND work with clients to MEASURE what's important and ACHIEVE goals.We have an bias for action and implement tools to provide insights and build capabilities that are the bedrock of a sustainable advantage. So we achieve...Together.

DUBAI Office
  • Address:4SiGHT Research & Analytics
    Office 201
    SABA Tower 1,
    Jumeirah Lakes Tower (JLT),
    Dubai, UAE
  • Phone:+971 4 4548601
  • Address: Office 3 & 4, 1st Floor,
    Sercon Building 10, Olaya,
    Mousa bin Nusair Street,
    Riyadh, KSA
  • Phone: +966 11 4507622
  • Address:4SiGHT Research & Analytics
    Al Eqtessad Building, 5th Floor
    King Fahad Road (Sitteen Street),
    After Al Falak Roundabout (North),
    Jeddah, Saudi Arabia
  • Phone:+966 12 6903389

Ramadan Insights

Compared to any other typical month during the year, whether your household expenses increases, decreases or remains the same in preparation for Ramadan /during Ramadan?

  • Across all consumer packaged goods, F&B categories have the highest incidence of increased household spends during Ramadan.
  • Even the extent of increase in spends is much higher for F&B, particularly in Egypt & Saudi Arabia. In UAE, the extent of increase in spends on F&B is higher among Emiratis than Expat Arabs & Asians.
  • Saudi Arabia, also has the highest incidence of increased household spends on personal care & home care, during Ramadan.

Impact on Consumer Spends in Ramadan:

Source: A regional study covering UAE, KSA and Egypt that aims to understand shifts in consumer behaviour around the holy month of Ramadan/Eid and impact on media habits, consumption, purchase & overall attitudes. The research is conducted among fasting Muslims that represent Youth (15-25 yrs); Adult Males, Females (25-40 yrs).