Comparing Total Cost of Maintenance (TCM) at Dealer Service Center vs Independent Workshops

Automotive, Case Studies

Comparing Total Cost of Maintenance (TCM) at Dealer Service Center vs Independent Workshops Sector- AutomotiveBusiness Practice- Market Intelligence, Mystery Shopping, After Sales PricingThe Need Competitive vehicle maintenance cost (including parts and service) helps in creating an overall positive vehicle ownership experience, which is critical in customer retentions and acquisitions. Towards this client wished to assess…

Spare Parts Price Comparison – OEM, OES and IAM Parts

Automotive, Case Studies

Spare Parts Price Comparison – OEM, OES and IAM Parts Sector- AutomotiveBusiness Practice- Market Intelligence, Mystery Shopping, After Sales PricingThe Need Competitive vehicle maintenance cost (including parts and service) helps in creating an overall positive vehicle ownership experience, which is critical in customer retentions and acquisitions. Towards this client wished to assess price competitiveness of…

Tracking Vehicle Price & Promotions for Retail & Fleet Customers

Automotive, Case Studies

Tracking Vehicle Price & Promotions for Retail & Fleet Customers Sector- AutomotiveBusiness Practice- Market Intelligence, Mystery Shopping, 4SiGHT Online Vehicle Pricing SimulatorThe Need Client’s vehicle pricing team needed answers to some critical business questions, they asked us: “What is the trend of our price positioning within each vehicle segment vis-à-vis our competitors? Are our promotion…

Car Clinics – New Vehicle Evaluation in Saudi Arabia

Automotive, Case Studies

Car Clinics – New Vehicle Evaluation in Saudi Arabia Sector- AutomotiveBusiness Practice- Innovation & Product Development, Quantitative, Central Location ResearchThe Need The Client were planning on entering the highly competitive LCV category in the region with KSA being their primary focus. The KSA market is dominated by offerings from the major Japanese OEMs. The client’s…

Customer Experience for Automotive OEM and their Dealership

Automotive, Case Studies

Customer Experience for Automotive OEM and their Dealership Sector- AutomotiveBusiness Practice- Customer Experience, Quantitative Relationship Based Experience ResearchThe Need A superior offering not backed by sound customer experience management of the sales and after sales process results in negative WOM and poor translation of brand consideration into purchase in automotive. The core of the issue…