Communication routes evaluation research Sector- Banking & FinanceBusiness Practice- Brand & Communication, Brand PositioningThe Need The client has a relatively strong brand in the UAE but relatively low market share. Through their communication they aim to establish a brand positioning that demonstrates a clear point of view, makes the brand meaningful and relevant to their…
Attrition diagnostics research Sector- Banking & InsuranceBusiness Practice- Customer Experience, Attrition Diagnostic ResearchThe Need The client has been losing clients recently. To have a better understanding for them to take a decisive action in arresting this decline, they wanted to evaluate their customer experience and the reasons for attrition immediately after the customer closes their…
Customer satisfaction with the banking customers Sector- Banking & FinanceBusiness Practice- Customer Experience The Need The client wanted to gain an overall understanding about satisfaction of customers with their relationship with the bank. They needed to gain a deep understanding of the relative importance of various aspects that are part of the customer journey in…
Understanding Islamic banking card needs Sector- Banking & FinanceBusiness Practice- Brand & CommunicationThe Need The client wanted to be positioned as an expert in Islamic Banking and understand Islamic card users preferences in order to develop relevant CVPs. Our Approach The research included a first level of understanding through a qualitative research, followed by a…
Online shopping, payments attitudes & behavior research Sector- Banking & FinanceBusiness Practice- Brand & CommunicationThe Need Insights around consumer attitudes, behavior towards online shopping, online payments, and card security perceptions. Our Approach Quantitative online research among online shoppers and users of new payment methods such as digital wallets, contactless cards, QR payments. The Outcome The research…
Brand health assessment of a Real Estate financing brand Sector- Banking & FinanceBusiness Practice- Brand Equity Measurement & TrackingThe Need The client was keen to assess their brand’s health in terms of awareness, usage, brand image etc., in a competitive context. They also wanted to evaluate the advocacy strength for their brand as well as…
Branch merchandise evaluation and it’s impact on engagement Sector- Banking & FinanceBusiness Practice- Customer ExperienceThe Need Assess branch merchandising to drive merchandising excellence inside the bank branches through: Stands & Posters distribution (Accessible) Stands & Posters locations (Convenience) Leaflets & Posters Contents (Relevance & Informative) Leaflets & Posters Visual Design (Appeal) Our Approach 3 staged…
Branch customer experience research Sector- Banking & FinanceBusiness Practice- Customer ExperienceThe Need To measure and track customer experience with client bank’s branches – across different customer proposition/segments. Understand relative importance of various aspects that are part of the customer journey in terms of staff, process, personal quality, waiting time etc. How does the client perform…
Brand image & equity assessment among banking customers Sector- Banking Business Practice- Brand & CommunicationThe Need Understand the current brand image among customers in a competitive context Our Approach A Qualitative Brand Equity Research among different types of banking customers to understand how client brand is positioned in relation to its key competition on aspects…
Research to assess financial literacy among Youth customer segment Sector- Banking Business Practice- Innovation & Product DevelopmentThe Need Explore the scope of creating awareness about financial education and its importance to premier youth. Also assess feedback on youth banking propositions. Our Approach An exploratory qualitative research study among youth to understand their attitudes and behaviour…