Developing a 5-year Network Expansion strategy for a large business group in the UAE

Developing a 5-year Network Expansion strategy for a large business group in the UAE Sector- Automobile, Construction Machinery, Real EstateBusiness Practice- Business Consulting*The Need The client is one of the largest business groups in the UAE with interest in multiple industries. The client’s challenge was to develop a network expansion strategy for the next 5…

Estimating the market potential for Lubricants in the UAE for Auto and non-auto applications

Estimating the market potential for Lubricants in the UAE for Auto and non-auto applications Sector- Automobile, Industry (manufacturing)Business Practice- Business Consulting*The Need Client distributes and markets a range of high-quality lubricants in the GCC region for decades. Client wanted to gain in depth understanding of the lubricants market size by segments, and to identify opportunities…

Market sizing and Network Assessment for the Construction Equipment in the UAE

Market sizing and Network Assessment for the Construction Equipment in the UAE Sector- Earth-moving & Construction EquipmentBusiness Practice- Business Consulting*The Need Client, a large conglomerate in the GCC region wanted to estimate the market size, competition landscape, and market growth opportunities for earthmoving & construction equipment. Our Approach An extensive study was conducted involving interviews…

Store visibility impact assessment research

Store visibility impact assessment research Sector- Food retail, Shopping MallsBusiness Practice- Brand & Communication, Shopper & RetailThe Need A world leading ice cream brand launched a store in one of the largest malls in UAE. Despite having a premium location, the store was having difficulties generating traffic and sales compared to other stores within the…

Communication routes evaluation research

Communication routes evaluation research Sector- Banking & FinanceBusiness Practice- Brand & Communication, Brand PositioningThe Need The client has a relatively strong brand in the UAE but relatively low market share. Through their communication they aim to establish a brand positioning that demonstrates a clear point of view, makes the brand meaningful and relevant to their…

Diagnostic packaging impact assessment research

Diagnostic packaging impact assessment research Sector- FMCG, Food productBusiness Practice- Market Understanding, Shopper & RetailThe Need A brand of fresh food was losing shares in a segment where they have been the market leader. Despite the introduction of a new packaging design, the brand continued to lose share to competition. To arrest this, the client…

Packaging revamp research

Packaging revamp research Sector- FMCG, TobaccoBusiness Practice- Innovation & Product DevelopmentThe Need Based on past research, the client recognized an opportunity to modernize packaging among their target group. New pack options were to be designed to incorporate the brand vision & help streamline portfolio design. Our Approach Digital Immersions were first conducted to understand current…

Shopper interventions research at the Airport Duty Free using Eye Tracking

Shopper interventions research at the Airport Duty Free using Eye Tracking Sector- Beauty CareBusiness Practice- Shopper & Retail, Beautycare, Eye Tracking, Behavioral ScienceThe Need Shopping in malls and online is different from duty free. The interventions, needs and expectations associated are different. There was a need to cater to locals and visitors alike in Dubai…