Store visibility impact assessment research Sector- Food retail, Shopping MallsBusiness Practice- Brand & Communication, Shopper & RetailThe Need A world leading ice cream brand launched a store in one of the largest malls in UAE. Despite having a premium location, the store was having difficulties generating traffic and sales compared to other stores within the…
Diagnostic packaging impact assessment research Sector- FMCG, Food productBusiness Practice- Market Understanding, Shopper & RetailThe Need A brand of fresh food was losing shares in a segment where they have been the market leader. Despite the introduction of a new packaging design, the brand continued to lose share to competition. To arrest this, the client…
Packaging revamp research Sector- FMCG, TobaccoBusiness Practice- Innovation & Product DevelopmentThe Need Based on past research, the client recognized an opportunity to modernize packaging among their target group. New pack options were to be designed to incorporate the brand vision & help streamline portfolio design. Our Approach Digital Immersions were first conducted to understand current…
Impact of Pack Change Sector- FMCGBusiness Practice- Innovation & Product DevelopmentThe Need Assess retention rate among own franchise, understand reasons for turn-over (alienation, if any) and assess impact of pack change on the overall brand as also on taste perceptions, taste satisfaction and brand imagery in KSA, UAE and Kuwait. Our Approach Panel of adult…
Beverage Brand Renovation Research Sector- FMCGBusiness Practice- Brand & CommunicationThe Need The brand seemed to have lost relevance and therefore, suffered an alienation from core category franchise. This was because of excess focus on flavours, instead of the core beverage intrinsic platform. The need was to reinforce the intrinsic core, to win back lost franchise.…
Evaluation of in-store POS proposition & communication Sector- FMCGBusiness Practice- Brand & CommunicationThe Need A world leader in beauty and cosmetics was looking at launching their in-store POS and below the line communication in a new market in the region. The need was to effectively translate a “Global Style and make up positioning” in the…
Employee engagement research Sector- FMCGBusiness Practice- Customer Experience, Employee EngagementThe Need The client would like to be the employer of choice in the region and have satisfied employees, who would impact motivation, engagement and in turn loyalty Our Approach All employees were targeted across business line, experience, job function, gender and nationality across the region…
Ethnography research to explore music listening among teens & young adults Sector- FMCGBusiness Practice- Brand & Communication The Need Exploring music among teens & young adults in Iraq. Our Approach A qualitative approach – digital ethnography followed by focus groups to explore the lives of teens & young adults in Iraq & the role of…
Evaluate the potential for new concept around Organic Milk Sector- FMCGBusiness Practice- Innovation & Product DevelopmentThe Need To test the new product concepts of Organic Dairy milk Our Approach A Qualitative concept testing study to evaluate the new concepts around organic milk. Two distinct concepts were tested among their target customers. Design: Focus Group Discussions…
Product and cost optimization research for cheese Sector- FMCGBusiness Practice- Innovation & Product DevelopmentThe Need Product optimization to improve the profitability in KSA, Egypt & Lebanon Our Approach A Quantitative research with both rationalization & superiority objectives. To fuel growth by assessing the level of risk (among the core brand users) of launching a cost-optimized…