Strategy = Direction + Speed. We bring FOCUS on the future AND work with clients to MEASURE what's important and ACHIEVE goals.We have an bias for action and implement tools to provide insights and build capabilities that are the bedrock of a sustainable advantage. So we achieve...Together.
Amit Saxena is enthusiastic marketing person with great deal of experience in conducting surveys, proven track record of providing highly reliable information for management for effective decision making.
Amit worked extensively in handling different consumer insights techniques (both quantitative & qualitative) covering usage and attitude studies, motivational research, brand and advertising tracking, ad pre-testing, concept and product testing, customer satisfaction, mystery shopping and Shopper research.
Handled some of the leading brands across various categories covering Telecom, FMCG and Financial services sectors in markets like KSA, UAE, Kuwait , Egypt and Nigeria.An MBA in marketing with over 14years of experience in insights and market research and 10 years alone in Saudi Arabia. He has exposure to full range of research solutions.