Strategy = Direction + Speed. We bring FOCUS on the future AND work with clients to MEASURE what's important and ACHIEVE goals.We have an bias for action and implement tools to provide insights and build capabilities that are the bedrock of a sustainable advantage. So we achieve...Together.
Amrita has over 7 years of experience in Quantitative Market Research and has worked with various categories such as FMCG (food, confectioneries, spices, beverages, alcohol, health food drinks, personal care products, baby care products, OTC medicines), consumer durables, mobile handsets, insurance, newspapers, etc.
She has a fair understanding of different market research instruments and has handled a wide array of studies such as Idea screening, Concept tests, Product tests, Pricing, Brand Health, Post Launch Evaluations, Segmentation, Brand Track.
She is a PGDBA specialized in Marketing. She is also working on her Ph. D. thesis with the aim to understand the factors influencing mobile wallet usage among Indian consumers, with focus towards Tier II towns.