Strategy = Direction + Speed. We bring FOCUS on the future AND work with clients to MEASURE what's important and ACHIEVE goals.We have an bias for action and implement tools to provide insights and build capabilities that are the bedrock of a sustainable advantage. So we achieve...Together.
Ouarda, a French National, has obtained multiple educational degrees in Sociology, Management, Marketing & Brand Strategies and has over 10 years of experience in Market Research.
She started her professional career with Danone Waters (France) as a junior research executive. After one year, Ouarda joined the Quantitative Division of IPSOS France, working with major FMCG clients (Kraft, Unilever, L’Oreal, Danone) across Europe & North America. After almost 4 years, she moved to IPSOS MENA, based out of Dubai. Here, Ouarda was mainly servicing clients such as Reckitt Benckiser, L’Oreal, Sadia, GSK & Samsung, across the MENA region.
Before joining 4SiGHT, Ouarda was employed with Philip Morris (PMI), a leading global tobacco company, for 4.5 years. Here, she was responsible for implementing the regional market research plan and supporting the Marketing teams in their decision making process, with added value analysis (both Quantitative & Qualitative), across Middle East, Africa & Levant. Ouarda is very conversant in English & French, with basic orientation in Arabic & Italian.