Afaq Umair Khan
Associate Director - Insights
Afaq is a seasoned consumer insights and research professional with 15+ years of extensive experience in Consumer Insights and Client Management. His experience spans several key markets including Middle East, North Africa, South Africa and Eastern Europe.
He has worked in multiple research positions with Global Insights companies in the region. His expertise is to drive insights into action in the areas of brand & strategy, consumer usage and attitudes, innovation, shopper understanding, segmentation and pricing researches.
He has also played a key role in bringing Shopper Insights for category management (CATMAN) and retail strategy for various clients in the region. His industry experience ranges across FMCG, Healthcare, Retail and Servicing sectors.
Afaq holds an MBA degree in marketing and MIS from IBA (Affiliated with University of Pennsylvania USA) and a Masters degree in Economics.