Senior Insights Executive
Areeba has 3+ years of experience in Market Research in the MENAP Region. She has experience of working on Usage & Attitude Studies, Product Tests, Brand Health Trackers, Mystery Shopping and Service Compliance Studies along with Communication Trackers.
She has worked with clients from different sectors, including CPG, Retail, Hospitality, Entertainment, Telecom, Automotive and the Government/Semi Government Sector.
Areeba holds an MBA from Institute of Business Management, Pakistan with a major in Marketing.