Arthi Alaganandam
Senior Executive - Insights
Arthi has a post graduate degree of Management with a specialization in Marketing. With over 3 years of experience in quantitative market research, she has worked across a range of categories such as FMCG, F&B, Banking, Beverages, Retail, Edutech, Health & Wellness and Social Media.
Her experience consists of working on Brand health tracking, communication/ ad testing, pack testing, concept and product evaluation, brand positioning, usage & attitude diagnostics, customer satisfaction, store experience etc. She has also handled secondary research studies for Sourcing and Procurement intelligence and Supplier capability analysis. She has wide exposure and in-depth understanding of different consumer insights generation techniques (both primary and secondary research).
A gold medalist MBA marketing with bachelors degree in Biomedical engineering with over 3 years of experience in insights, analytics and client management.