Partner - Insights & Strategy
Arup is an experienced and well-rounded Marketing Research and Insights professional who has lived and worked across India, Middle East Africa and Europe . Arup specialises in leading Client Engagements in Marketing and Brand Strategy. Prior to joining 4Sight he was the Chief Client officer with Ipsos where he led client relationships across diverse industries and sectors.
Arup has extensive experience in Brand and Communication research, Segmentation and large scale market sizing studies across FMCG, Tobacco, Telecom and Finance sectors. His specialism lies in integrating data from across variety of secondary and primary sources for application onto clients’ marketing and trade strategies.
Arup has a degree in Physics and a Post Graduate Diploma in Business Management