Senior Director - Insights
Ashok Veetal has 17 years of working experience in the field of market research and analytics -14 years has been spend in Middle East region helping clients with consumer insights. For last 7 years, focus has been in Saudi Arabia.
Ashok is a result and solutions oriented professional who enables clients to make fact-based decisions w.r.to consumers and market. He has worked closely with various local and multinational companies spanning across industries – FMCG, Durables, Telecommunications, Banking/Finance, B2B, Health and Government/ Public sector
Ashok has good experience in designing complex market research studies and application of statistical tools. He has extensive experience of working on projects that define core research domains – Brand & Communication, Stakeholder Management, Product Innovation and Development, Customer analysis, Competitor analysis.
Based in Riyadh, primary responsibility of Ashok is to identify business opportunities, provide consultation on research methodology and to generate consumer insights. Ashok is spirited, hardworking individual with a can-do attitude. He enjoys teamwork and partnering to build constructive working relationships that foster collaboration.