Associate Manager - Insights
Asif has over 10 years of experience in the Market Research field. He has extensive expertise in qualitative research methodologies developed across a range of industries including Real Estate, Retail, Catering, IT, E-Commerce and Consumer Electronics. He is adept in managing all aspects of market research project execution i.e. survey design, survey programming & testing, monitoring field work, data collection and PowerPoint reporting.
Before joining 4SiGHT, Asif was employed with KPMG (KGS, India), a multinational professional services network, and one of the Big Four accounting organizations. Here, he was responsible for global KPMG client feedback management system. He has also worked with The Smart Cube (India), a global provider of sector-specific market research and analytics solutions. Here he managed key clients in the catering and IT space including Ministry of Rural Development (MoRD).
He has led several Brand Awareness, U&As, and large scale CX studies. Also, Asif has an extensive experience in Ad Hoc studies. In terms of his MR repertoire, Asif possesses very good data analysis and PPT skills.