Caroline MAINA

Senior Director – Insights


Caroline is a dynamic and results-driven market researcher with over 15 years of extensive experience in market research spanning various industries and client brands. She brings a wealth of expertise in driving strategic insights and business growth.

Her track record includes successfully leading research initiatives across FMCG, Finance and Healthcare sectors, delivering actionable recommendations that inform marketing strategies and product development. She is particularly adept at managing projects from conception to execution, and cross-cultural research management, having worked across multiple countries in Africa.

Outside of work, Caroline loves to travel and is an adventure enthusiast, constantly seeking new experiences and cultures to explore. She finds inspiration and rejuvenation in exploring new cultures and experiences, fostering creativity and adaptability in both personal and professional pursuits.