CAROLINE M. MAINA
Partner – Insights & Strategy, East Africa
As one of the East African Managing Partners, Caroline manages accounts for the East African cluster, she oversees and manages project cycles and promotes business development. As a Research Executive she specializes in FMCG, Banking and Telecom and is a wiz at client servicing with outstanding leadership skills.
With a collective experience of about 11 years from Millward Brown and all over the East African research market, she brings along to the team great knowledge and experience in Customer Insights, Marketing Strategies, Data Analysis and Consumer Behaviour and Market Analysis. Over the years Caroline has worked in various sectors including FMCG, Banking, Telecom, Social and Home Care goods, during which she also held several great leading positions in management.
She has come a long way from her Bachelor of Commerce in Business Administration, and she acquired skills and expertise in the research field makes her a great asset to the team.