Senior Executive - Insights
Ermma has experience in Market Research in Pakistan collaborating with FMCG clients and helping their brands grow.
Ermma has learned how to connect consumer voice with clients brands and help in aligning their directions to address consumer needs.
She found deep interest in consumer insights, marketing and most significantly brand management. She connects the dots of her education and experiences to reach her aim of becoming an informed market research analyst and employ her analytical skills in consumer research with the right business acumen, to establish brands that fulfils consumer requirements.
She Graduated from Institute of Business Management major in Marketing.