Senior Director - Client Servicing
Farooq possesses over 16-years of consumer insights and marketing experience in agencies operating in the Middle East, UK and South Asia.
At 4SiGHT, he is key member of our Qualitative practice in Saudi Arabia, where he (along with a team of other passionate qualitative practitioners) partners an array of clients to fully understand and connect with customers, consumers, citizens and stakeholders.
Farooq benefits from substantial experience of leading complex studies for clients from the FMCG, technology, finance, automotive and government sectors. His key skills center on effectively understanding commercial objectives of a brief and addressing these by delivering actionable and impactful business intelligence.
In the recent past, Farooq has led studies that have won recognition within the research sector: these include a digital-based study for a global confectionery brand, on the role of chocolate during Ramadan, which was awarded ‘Best Paper 2017 in MENA’ for ESOMAR.