Kayenat Anwar

Associate Director - Insights

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Kayenat is a market research professional with 12+ years of experience in Quantitative Research, Consumer Insights, People Management and Client Servicing.

She was previously working at global market research agencies and was responsible for handling client end to end for all their business needs. The client base included leading FMCG clients, servicing Tobacco client across wider geographical regions.

She strives to have a strong client engagement as she believes that market research has evolved over the years from being insights driven to more as an engagement partnership with the client.

She is an ardent fan of ‘Friends’ and her bucket list includes visiting a host of countries once the pandemic gets over.