Liz Berks

Senior Director - Insights & CX


Liz has 15+ years experience in customer insights, helping clients transform their business to align with customer needs and deliver improved business performance.

Liz is a passionate advocate for the role customer-centricity plays in successful companies and has worked across the globe helping clients define their CX strategy, as well as working on the frontline of CX definition and development for a global airline. Her work has taken her from the UK, to Hong Kong, Singapore, Australia and now Saudi Arabia.

Past roles have included Managing Director of ABN Impact (now Insites Consulting) in Singapore, establishing an industry-wide reputation for exceptional consultancy and helping businesses define and solve their CX issues; CX Product Manager for Cathay Pacific, defining the inflight passenger experience for the first and business class cabins; and Senior Research Director for Vision Critical (now Alida), creating CX strategies for clients using their insight community tool.

Liz is well versed in all research methodologies, with a particular focus on mobile and online solutions including VoC, communities, and online qual.