MAHESH BHASKARAN

Mahesh is an entrepreneur and a coach. He has about 25 years’ experience in consumer insights, research-based consultancy, and storytelling. Mahesh has been an insights professional in the Middle East region for over two decades, with an extensive experience in client management, backed with strong analytical thinking, business & commercial acumen.

Mahesh has a wide-ranging experience spanning global & regional clients, across regions (Middle East, North Africa, Sub-Saharan Africa, South Africa, Turkey, India & Pakistan) and sectors (real estate, retail assets, govt./public sector, education, jewellery/ luxury, media, beverages, foods, personal care & home care). He is passionate about brands and specializes in Knowledge Management. Mahesh brings with him both agency and client experience (nearly 1-year secondment in Unilever KSA, as CMI Manager).

While leading the Brand Strategy practice area in CPG for TNS, Mahesh led several motivational research and activation workshops across categories, clients & geographies. He was also the Regional Head of Innovation & Product Development for TNS.

Moreover, Mahesh has led several large-scale & multi-country U&As, Needs Segmentation & Brand Positioning studies, CX Programs (VoC, CSAT, Mystery Audits), Brand Equity & Tracking, Brand Architecture, Demand Estimation/Market Sizing, Price & Product Optimisation using Choice Modelling, Communication Evaluation, Shopper Understanding, among a few others.

Mahesh is the recipient of regional awards for research excellence. He has also won global award for business development, for a renowned proprietary motivational research tool.

Since setting-up 4SiGHT UAE in 2012, as a start-up company, Mahesh has been managing the P&L for one of the fastest growing agencies in the region, now with a team size of 50+ dynamic & talented individuals, spread across multiple geographies. Presently, Mahesh focuses his time and energy on people management (cross-functional teams), people development & coaching