Director - Insights
Mihir is an inquisitive marketing research and consumer insights professional. His 14 years experience is devoted across premier agencies and is focused on Marketing, Brand Communication and Innovation research assignments.
His broad experience spans several markets in Asia Pacific, North America and Europe regions.
He has helped the biggest FMCG and Non-FMCG businesses understand their consumers and markets better via various Quantitative research techniques.
Types of Researches undertaken: Brand Health and Ad Tracking and Dipsticks, Technical Observation Studies, Habits & Attitude, Claim Test, Concept Test, Product Test, Customer Satisfaction Research, Usage and Attitude Research, Communication Test, Mystery shopping exercise / Audits, Pricing Research, Copy / Advertising Pre-Testing
He has partnered with clients in BFSI, F&B, Beauty & Personal Care, Oral Care, Laundry, Real Estate and Telecom Industries.
Mihir hold a Post Graduate Diploma in Marketing Management from IMT Ghaziabad.