Director – Insights


Mir Ahmed Ali is well-versed in a result-oriented approach to consumer and market research with emphasis on new business development and delivering a wide range of projects across key sectors as FMCG, Telecom, Banking and Government. Over the past 12 years, Mir has been helping clients with Strategy & Insights for decision making and contributing to the overall business growth.

Currently, Mir is Director – Insights at 4SiGHT Research & Analytics, Jeddah, Saudi Arabia.

He has experienced in Telecom, Dining, FMCG, Banks & Finance, Automotive, Travel & Tourism, Government, and Business Consultants Industry. Mir holds MBA with dual specialisation in Finance & Marketing, has over 12 years of experience in insights, customer experience, mystery shopping, brand strategy & communication, emerging online methodologies and their business applications. Detailed knowledge and understanding of entire spectrum of market research: brand positioning, brand architecture, mystery shopping, concept & ad testing, brand equity tracking etc. by utilising both conventional research tools as well as new emerging online methodologies in the region. Possess strong client servicing skills with the ability to identify, define and communicate a viable solution to client’s business problems

Has demonstrated ability to liaise with clients and multiple departments to ensure that projects run efficiently and meet with the deadlines. Has an analytical mind, with strong numerical and quantitative skills. A committed team player always willing to collaborate and exchange learnings with colleagues and clients alike.