Mohamed Ismail

Mohamed Ismail is an accomplished Insights Director with over 15 years of exemplary leadership in market research across the UAE, GCC, and MENA regions. His career encompasses a diverse spectrum of sectors including FMCG, Durables, Media, Financial Services, Automotive, IT, Telecom, Government, and Public Communities.

With a robust background spanning both Quantitative and Qualitative research methodologies, Ismail excels in generating actionable consumer insights. His expertise extends to stakeholder happiness studies, opinion polls, awareness and perception analysis, community and quality of life assessments, and customer journey experience measurement within governmental and public sectors.

Throughout his career, Ismail has successfully led numerous large-scale projects for local and federal entities, as well as multinational tracking studies across multiple countries. His strategic insights and meticulous approach to decision-making have consistently delivered impactful results, establishing him as a trusted leader in the field.

Known for his effective team management and decision-making abilities, Mohamed Ismail remains adaptable and responsive to dynamic environments, adjusting his approach to meet evolving challenges.

Ismail holds a bachelor’s degree in English Language & Arts.