Mohit Hirlekar

Associate Director - Insights

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Mohit has completed his post-graduation diploma in Marketing Research from Northpoint Centre of Learning (India) and has more than 9 years of experience in consumer research – spanning both quantitative and qualitative domains, with a deeper drive and passion for the latter. Pursuing his curiosity of the human brain, he also underwent rigorous training to learn the ropes of user experience (UX) research from Human Factors International (HFI).

Through his experience with both global as well as boutique agencies, Mohit’s primary categories include BFSI, Real Estate, Tech & Media. Within these categories, he has serviced the leading players in both India and UAE and continues to lead key accounts in these spaces at 4SiGHT. Other categories that he has worked on include FMCG, Automobiles & Telecommunications.

Storytelling, creativity, and ownership are his strong assets that have enabled his journey from executive to managerial roles. Working directly with product, brand, design & strategy teams across clients has significantly contributed to his servicing & account management skills.