Natasha Samuel
Manager - Insights
Natasha is a skilful researcher, specialized in mining Qualitative consumer insights. She has successfully lead multiple high-stake projects by delivering actionable learnings for implementation in her 9+ years of experience.
She has previously worked for organizations like Kantar, Ipsos Research and Crossbow Insights (India) gaining extensive experience on studies involving psychographic segmentation, exploring category related usage and attitude, understanding triggers and barriers, concept and advertisement evaluation, pack testing etc.
Natasha has worked across various categories such as FMCG, Automobiles, Food and Beverages, BSFI and E-commerce.
She has completed her Masters in Psychology and is a keen observer of human behaviour and it’s complexities. She also has an avid interest in watching documentaries, crime and investigation being her favourite genre.