Partner - Insights & Strategy
Neal has over 20 years of experience in customer experience, innovation, brand strategy & communication, He is a thought leader and has published various articles including the impact of the recent decree on women driving in KSA that was published in prominent leading news papers in the region and appeared on radio as an expert on this topic.
He was the head of client services at Kantar TNS and the Regional Automotive Director for Kantar for the Africa and Middle East, a sector he set up at Kantar. He also used to sit in on the global automotive steering committee to drive automotive research and best practices across globally.
In his role as Head of Client service, he as worked across in banking, finance, telecom and FMCG and has led key accounts in the region like du telecom, ADCB, Nissan, GM , Mitsubishi, Mashreq, Total, Bridgestone, Almarai, P&G, Reckitt Benckiser and is well known in the industry.
His cross sector expertise allows him to bring the best and the newest thinking from each sector to help his client drive growth, especially in the areas of customer experience and product innovation. He focuses on explorative and forward looking research to create new revenue opportunities for his clients.
He is well networked with professionals and academicians from prominent universities such as NYU, Wharton, Yale which allows him to bring best in global best practices to meet client business needs in new areas such as digital marketing, SEO, UX , UI, CSR, sustainability and so on.
Neal is a statistician by profession and has as Masters degree in marketing management from the prestigious Jamnalal Bajaj institute of management studies (Mumbai University)