NISAR A. KHAN
Senior Director – Insights
Adil Ali M. AL-Najaei is a well-rounded Saudi professional with extensive experience over 22 years and strong business acumen.
He has Managed leading companies in different sectors both in the private sector as well as the public sector. Adil has also Developed Many Business’s in the Market Research industry and the Media.
Currently Adil is CEO KSA and Founding Partner of 4SiGHT Research & Analytics.
He has experienced in Market Research in all its sectors, Media, Satellite TV. Network, Management Consultancy. Adil holds bachelor’s degree from George Mason University Virginia USA. (Business Administration – Management), Diploma in Market Research from MRI London UK.
Adil is a Co-Founder of 4SiGHT Research and Analytics (a market research consultancy) and Altmeta Management Consultancy LLC. Has wide exposure and in-depth understanding of different consumer insights generation techniques (both quantitative & qualitative). Type of projects handled include usage and attitude studies, motivational research, brand and advertising tracking, shoppers research, choice modelling, ad pre-testing, concept and product testing, customer satisfaction, mystery shopping.
An owner of Atyal Group and Direct Info Co. LTD. Co-Founder and MD of GFK Middle East (a global Market Research Company), worked for (TNS) one of the top leading Global Market Research Companies as their MD in Saudi Arabia for more than 5 years, media consultant to Prince Sultan Bin Abdulaziz Humanitarian foundation, consultant to many Government Agencies, General Manager of ART (Arab and Radio T.V) Satellite T.V Network and General Manager of MBC paid per view channels (AL Rawwad Cable T.V network).