Senior Director – Insights


Nisar has 17 years of experience in the market research and consultancy industry out of which more than 10 years is in market research services in Saudi Arabia and the remaining 7 years in some of the top research institutions in India. Nisar holds M. Phil in Business Economics from University of Delhi, M. A. (Economics) and B. A. (Economics) from Jamia Millia Islamia University, New Delhi India. He also holds a Post Graduate Diploma in Industrial Relations and Personnel Management from Delhi.

Nisar is specialised in various areas of market strategy, B2B research, feasibility studies, consumer research, pricing studies, economic analysis and policy formulation, for several Saudi and international clients including Abdul Latif Jameel, United Motors Company, Saudi Aramco, Maa’den, SAGIA, ADA, NCB, World Bank.

He is proficient in research methodology, sampling and analysis plans that meet the client requirements. In addition, Nisar has strong skills in data analysis covering cross-sectional; time series; panel analysis; factor analysis; SWOT analysis; and demand forecasting. He has worked across a spectrum of business activities including automotive, transport, real estate & construction, manufacturing, chemicals, healthcare, education and public policy.