Director - Insights
Ouarda is a highly skilled and detail oriented Senior Researcher with over 14 years of experience in the Market Research field, over 150 researches conducted and a strong agency and client background. She has extensive expertise in qualitative and quantitative research methodologies developed across a range of industries including Real Estate, Retail, Financial Services, Tourism, Tobacco, Food & Beverages and Personal care.
Before joining 4SiGHT, Ouarda was employed with Philip Morris (PMI), a leading global tobacco company, for 4.5 years. Here, she was responsible for implementing the regional market research plan and supporting the Marketing teams in their decision-making process, with added value analysis (both quantitative & qualitative), across Middle East, Africa & Levant.
She has led several Brand Equity & Tracking, U&As, and large scale CX studies. Ouarda has also an extensive experience in Ad Hoc studies.
Ouarda is very conversant in English & French, with basic orientation in Arabic & Italian.