Senior Director - Insights


An MBA in Marketing, Prachi has over 17yrs of experience across brand management, qualitative research, advertising and PR in India, Dubai and London.

She specializes in Qualitative Research and has been in the region for over 10yrs with strong regional and global experience across sectors – FMCG, Auto, Travel, Technology, Government Entities, Finance and Media. She is an expert in Consumer Connects and Insight Activator workshops. She has worked extensively on brand equity, segmentation, advertising and communication research across the Middle East. At 4SiGHT, Prachi is leading the Digital Qual Initiative. She has led several online multi country, multi lingual and mixed nationality studies in the region– from short 3 day digital engagements to extended forums and communities lasting over 3 months.

In 2015, she Co-founded the region’s first specialist kids’ research agency. She has presented at the ESOMAR Conference ME on the “Changing Aspirations of the Saudi Woman”. In her previous role, as Account Director in a global research agency, she won the “Regional award for her contribution in developing people and the team.”