Pranay Bhandari
Senior Director - Insights
Pranay has more than 15 years of experience working as a Qualitative Researcher across markets like India, Middle East, South-East Asia and Europe. He has extensively worked on areas of Concept and Idea development, Segmentation, Innovation, Brand strategy, User Experience and Exploratory projects.
He has extensively worked on categories like Telecom, Technology, Tobacco, BFSI, Automotive, Real Estate and Government sector. He has special interest in learning and imbibing new age technologies in Qualitative research.
He describes himself as a Storyteller and has a keen interest in learning technology-based domains of research like UX research and SPRINTS based innovation. He is a well-rounded professional, who started his career in advertising, before falling in love with Qualitative research.
An avid Chess player and a true MMA lover. Pranay dreams of opening a Martial Arts academy one day!