Associate Manager - Insights
Priya has hands on experience in the quantitative division with expertise on product testing (personal care, home care etc.) and communication evaluation across different brands and categories. Have worked for retail, alcohol, Fincorp and FMCG brands.
Priya has worked with large national brands on projects spanning across pan India. Have done brand health monitoring and brand equity study for retail clients. For alcohol brands have worked on post launch pack evaluation, concept testing and brand asset study using Ehrenberg-Bass Distinctive Assets Model.
For major FMCG brands have done post launch evaluation of ads and product testing. For Fincorp brand have done triggers and barriers study for understanding consumer psyche, along with pan India brand track.