Senior Director - Insights
Rahul has over 9 years of experience in Qualitative Market Research and has worked across sectors and has experience in a wide array of consumer interactions. These consumer interactions have spanned across demographies & geographies which have sensitized him to various cultural and theological beliefs.
He has experience with different research applications: Segmentation, U&As; Customer Experience; Brand Equity, Communication Evaluation; Concept testing, need understanding.
He has developed innovative methodologies to understand contemporary urban youth, decision making and shopping patterns.
He has written research paper which has been presented at the Global ESOMAR Congress and is a recipient of an award for Marketing Excellence.
Rahul is a psychologist by qualification.