Rhea DCosta
Associate Manager - Insights
Rhea has over 4 years of invaluable experience, 3 of which have been at 4SiGHT.
She has demonstrated her expertise across diverse industries, including F&B, FMCG, real estate, banking, beauty and automotive sectors. Notably, she has collaborated with major global, regional and local brands.
Her skill set shines particularly in qualitative analytics, where she adeptly employs various methodologies like focus groups, depth interviews, and digital ethnographies. Her proficiency in conducting research spans across areas such as usage and attitudes, category understanding, product and communication tests, as well as brand equity understanding and repositioning.