Sukhdev Singh

Partner - Insights & Strategy


Sukhdev is head of Business Research and Consulting practice in the MEA region. Till recently he has been heading the same practice at Kantar since 2007. He possesses over 20 years of experience in Africa & Middle East, Asia and Far- East Asian markets. During his long career Sukhdev has helped many clients with their market entry strategies from as diverse industries as biscuits to boilers! He wears more than one hat. He is also a Stakeholder Satisfaction Expert and along with Business-to-Business and Government Sector expert.

Sukhdev has consulted many blue-chip private sector clients as well as Regulators, Ministries, Government bodies, trade development organizations, NGOs, Special Economic Zones. He has worked across many sectors including but not limited to ICT, Telecom, Retail, FMCG, CPG,  chemicals, manufacturing, Terminals & Ports, Oil and Gas, Ferrous and non-ferrous metal, Construction, Real Estate,  Automobile – Passenger Cars, LCVs and HCVs, off road vehicles, construction machinery etc. He has extensive experience of working with the senior strategy teams to deliver deep impact with the research findings.

He has hand-on experience of doing hundreds of B2B interviews (IDIs) across MENA, Asia, Russia and African countries. He has also conducted several FGDs amongst CXOs to shop-floor workers.

Sukhdev is a strong believer in method-neutral approach to research.