Analyst - Social Insights
Sweety is an experienced Research Analyst with diverse knowledge in the areas of Media Monitoring, Market Research, Data Analysis, Client Servicing and Social Media Listening.
She started her career with OOXmonitor, a leading online advertising monitoring company with the largest local and regional creative Ad Bank in the MENA region. While working with Carma, she gained further experience in both traditional and social media research, thereby handling major projects spanning multiple verticals namely, Telecom, IT, Energy, F&B, Automobile, Hospitality & FMCG.
Having an experience of more than 5 years in the field of Media and Research, she has mastered the art of analyzing data and inferring data-driven strategic solutions to drive business objectives.
Finding behavioral insights to help brands align their social strategy to enhance customer experience inspires her.
Currently, she works with a consultant team in Social Responsibility field in Ministry of human resources and social development. She handles the strategy of corporate social responsibility project which emanating from The kingdom vision 2030.