Trupti Gupta

Associate Manager - Insights


Trupti has a background in psychology and has been working in user & consumer research for over 3.5 years across APAC region.

She has hands-on experience in qualitative research, including psychographic segmentation, design research (UX/UI), pack, product & ad tests across categories like CPG, E-commerce, social media, entertainment and retail.

Her experience across diverse categories aids in her delivering considerate & tactful insights – assisting businesses to make better-informed decisions along with creating strategies driving brand storytelling.