Manager - Insights
Wasim is an experienced Insights professional with extensive experience of over 4 years in diverse areas of Market Research, viz. Brand Health Tracking, Communications Research, Concept and Product Testing, Pricing research, to name a few.
He started his career with a leading global marketing research organization. He gained rich experience in research and client servicing, and managed some prestigious clients in the FMCG, Consumer Durables space. He also got exposure to the healthcare vertical and has undertaken a few strategic studies in this area.
During his journey in the research industry, he has honed key skills required for extracting relevant and actionable insights and inferring data-driven strategic solutions to drive business objectives.
Finding relevant insights to help brands align their marketing strategy to enhance customer experience inspires him.