Manager - Insights
Xenia has 5 years of experience in Market Research across both Qualitative & Quantitative research and specializes in Pharmaceuticals & OTC.
She has worked with a leading research agency across India and UAE.
She has handled a variety of qualitative research projects covering Communication Evaluation, Concept testing, Segmentation, U&As, Corporate evaluation, Patient journey & Social listening etc. involving a mix of methodologies like focus group discussions, in-depth interviews & ethnography research.
Xenia has a degree in Pharmacy.