Free Zones competitive assessment tracker in the UAE
Sector- Free Zones
Business Practice- Business Consulting*
The Need
The client, a prominent free zone authority in the UAE was interested to understand the competition offerings on continuous basis so that they can develop and alter their offers each quarter.
Our Approach
Business Research unit conducted a competition benchmarking among all the major free zones in the UAE and tracked the offerings on a quarterly basis for 3 years in the UAE offering client a clear advantage to tailor their offerings to outpace the competition.
Design: Extensive Secondary Research, occasional expert IDIs
The Outcome
Based on the market study findings, the client developed and tweaked their offerings to become one of the most competitive free zones in the local UAE market over the years.
*Business consulting team’s experience operating under a different brand, 4SiGHT Business Consulting