Online shopping, payments attitudes & behavior research
Sector- Banking & Finance
Business Practice- Brand & Communication
The Need
Insights around consumer attitudes, behavior towards online shopping, online payments, and card security perceptions.
Our Approach
Quantitative online research among online shoppers and users of new payment methods such as digital wallets, contactless cards, QR payments.
The Outcome
The research helped the client gather data and general content related to ecommerce, online payments and new payment methods security aspects, ahead of the Card Security Week. The insights were used by the client’s PR agency as a critical input to develop infographics and press releases.