INNOVATION & DEVELOPMENT

In today’s fragmented marketing environment, it is harder than ever to launch successful innovations. There are several criteria that lead to successful products, some of them are shown in the image below. Innovation isn’t important unless you want your business to survive. However, out of every 100 new consumer products that come to market, 80% to 90% fail. This results in retiring innovations from the market in only 12 months after market launch. Marketers and business owners are looking for options that help in minimizing the risk of failure and increase the probability of a successful launch of new products and services.

CONSUMERS PERSPECTIVE

BUSINESS PERSPECTIVE

4SiGHT solutions help companies to innovate, develop and launch successful products

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Idea Generation Research

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Product Benchmarking Research

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Proposition Development Research

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Shelf Stand-out Research

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Pricing Research (PSM)(Choice Modeling)

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Idea Screening Research

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Product Preference Research

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Concept Evaluation Research

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Packaging Evaluation Research

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Volume Estimation (STM)Research

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Post-launch Tracking Research

How do clients benefit from our Innovation and Product Development solutions?

EVALUATE

KPIs vs Norms

Product Delivery vs Expectations

UNDERSTAND

Purchase Drivers

Concept-Product Synergy

OPTIMIZE

Further Product Improvement

Collate Category Learning