1.04Sighthttps://4sightglobal.com/kenyarich600338<blockquote class="wp-embedded-content"><a href="https://4sightglobal.com/kenya/solutions-4sight-neuro/">NeuroLab & Behavioural Science</a></blockquote> <script type='text/javascript'> <!--//--><![CDATA[//><!-- /*! This file is auto-generated */ !function(d,l){"use strict";var e=!1,n=!1;if(l.querySelector)if(d.addEventListener)e=!0;if(d.wp=d.wp||{},!d.wp.receiveEmbedMessage)if(d.wp.receiveEmbedMessage=function(e){var t=e.data;if(t)if(t.secret||t.message||t.value)if(!/[^a-zA-Z0-9]/.test(t.secret)){for(var r,i,a,s=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),n=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),o=new RegExp("^https?:$","i"),c=0;c<n.length;c++)n[c].style.display="none";for(c=0;c<s.length;c++)if(r=s[c],e.source===r.contentWindow){if(r.removeAttribute("style"),"height"===t.message){if(1e3<(a=parseInt(t.value,10)))a=1e3;else if(~~a<200)a=200;r.height=a}if("link"===t.message)if(i=l.createElement("a"),a=l.createElement("a"),i.href=r.getAttribute("src"),a.href=t.value,o.test(a.protocol))if(a.host===i.host)if(l.activeElement===r)d.top.location.href=t.value}}},e)d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",t,!1),d.addEventListener("load",t,!1);function t(){if(!n){n=!0;for(var e,t,r=-1!==navigator.appVersion.indexOf("MSIE 10"),i=!!navigator.userAgent.match(/Trident.*rv:11\./),a=l.querySelectorAll("iframe.wp-embedded-content"),s=0;s<a.length;s++){if(!(e=a[s]).getAttribute("data-secret"))t=Math.random().toString(36).substr(2,10),e.src+="#?secret="+t,e.setAttribute("data-secret",t);if(r||i)(t=e.cloneNode(!0)).removeAttribute("security"),e.parentNode.replaceChild(t,e)}}}}(window,document); //--><!]]> </script><iframe sandbox="allow-scripts" security="restricted" src="https://4sightglobal.com/kenya/solutions-4sight-neuro/embed/" width="600" height="338" title="“NeuroLab & Behavioural Science” — 4Sight" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe>[vc_row][vc_column][vc_empty_space height=”90″][vc_custom_heading text=”NEUROLAB & BEHAVIOURAL SCIENCE” font_container=”tag:h1|text_align:left” use_theme_fonts=”yes”][vc_empty_space height=”20″][vc_custom_heading text=”OVERVIEW” font_container=”tag:h4|text_align:left|color:%23000000″ use_theme_fonts=”yes”][vc_column_text]It’s the age of behavioural economics. Economics that is driven by human irrationality. Consumers say one thing and then do something completely different. The reason is hidden in our subconscious. This is why, analyzing both Explicit (system 2 – rational responses) and Implicit (system…