WHY 4SiGHT?

Strategy = Direction + Speed. We bring FOCUS on the future AND work with clients to MEASURE what's important and ACHIEVE goals.We have an bias for action and implement tools to provide insights and build capabilities that are the bedrock of a sustainable advantage. So we achieve...Together.

DUBAI Office
  • Address:4SiGHT Research & Analytics
    Office 201
    SABA Tower 1,
    Jumeirah Lakes Tower (JLT),
    Dubai, UAE
  • Phone:+971 4 4548601
KSA
  • Address: Office 3 & 4, 1st Floor,
    Sercon Building 10, Olaya,
    Mousa bin Nusair Street,
    Riyadh, KSA
  • Phone: +966 11 4507622
JEDDAH Office
  • Address:4SiGHT Research & Analytics
    Al Eqtessad Building, 5th Floor
    King Fahad Road (Sitteen Street),
    After Al Falak Roundabout (North),
    Jeddah, Saudi Arabia
  • Phone:+966 12 6903389
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Krishna K. Patnaik

CEO 4SiGHT Africa & Managing Partner 4SiGHT Plus

Krishna K Patnaik is a passionate and well-rounded consumer insight and business strategy expert with 20 years of multinational experience. His experience covers a diverse geography – South Asia, East Asia, Middle East and Africa

Currently Krishna is the CEO of 4SiGHT Africa

  • Krishna has spent 10 years with multinational Research agencies and the last 10 years in corporate CI functions
  • He has travelled, implemented research programs, conducted commercial strategy workshops, participated in business plan and delivered strategy for over 30 market across Asia, Middle east and Africa
  • During his agency days he presented multiple papers in ESOMAR global research conferences – his subjects of interest include motivational research, branding and semiotics
  • Aided in conducting disruptive workshop for business entry into Africa to a selected global business leaders, Semiotics session applied to alter brand architectures for global brands, Sales and consumer engagement sessions for local markets, Commercial strategy sessions among regional and local cross functional teams
  • Krishna has pioneered and implemented many methodologies – New market entry, Trends research, Motivational & Identity research, Semiotics, RoI, Engagement effectiveness
  • Has managed large Segmentation, Trackers, Retail audit, Test market, New product Launch, Product and Pack tests across multiple markets
  • He set up the Africa Research Cluster for PMI and aided PMI’s entry into SSA markets. During that time he was part of marketing think-tank along with the Regional marketing heads, EEMA Marketing, Sales and Brand leads.