Strategy = Direction + Speed. We bring FOCUS on the future AND work with clients to MEASURE what's important and ACHIEVE goals.We have an bias for action and implement tools to provide insights and build capabilities that are the bedrock of a sustainable advantage. So we achieve...Together.
Mahesh has 15 years of experience in market research. Mahesh brings along with him solid agency experience and client side exposure of more than a decade in Middle East In his previous role Mahesh was also the Regional Head of Innovation & Product Development practice in his previous role with the leading global MR agency. before venturing on with partnering with 4SiGHT.
He has led several motivational researches, across categories, clients & geographies. Mahesh is passionate about brands and specializes in Knowledge Management and Activation workshopsMahesh is a FMCG specialist and brings with him wide ranging category expertise in beverages, personal care, home care & foods.
He has led several large scale U&As, Segmentation & Positioning studies, Retail & Shopper, Demand estimation/Market potential, Brand Equity & Communication projects. He is also the recipient of regional & global awards for research excellence.